Why I Built the 9×12 Card
I’ve loved advertising since I was a kid. I built this because small businesses deserve advertising that actually works and delivers real results.
This solves a real advertising problem for small business owners.
Direct mail has always delivered strong response. For most small businesses, however, it has become too expensive to do right, consistently.
I wanted a way to keep the response rate and eliminate the waste. The 9×12 card is the result: optimized direct mail built around shared cost, exclusive placement, and real neighborhood visibility. Intelligently designed to deliver better response and stronger return.
In the short video below, I walk through how the 9×12 card works and why it performs the way it does. And if you’re curious about my background and what led me to build it, you can read the full story here.
9×12 Postcard marketing gets you the most for your Advertising dollars.
The 9×12 postcard always outperforms digital channels in response rates and long-term ROI.
Imagine your business delivered directly to thousands of mailboxes in your neighborhood, not lost in a coupon booklet.
✅ Only 16 spots. One per business category. If your competitor claims it first, it’s gone.
✅ No clutter, no flipping pages. Your ad shows up big, bold, and impossible to miss.
✅ Thick, glossy, colorful… delivered for just pennies per door.
✅ From mailbox to mobile, we help keep your business top of mind. Your ad sits on a jumbo 9×12 card alongside 15 non-competing local businesses and reaches about 5,000 homes.
✅ Plus a Premium Listing on 928411.com, the local directory for the 928.
✅ No contracts. No commitments. Rejoin when you’re ready, but if you skip a round, your exclusive spot may not be available next time.
No Contracts. Your category is exclusive. Claim your category before your competitor does.
Remember when you dialed 411 to get local information?
Now you can connect with neighborhood businesses online just as easily. No noise, no clutter, no endless ads distracting you.
The 9×12 postcard is like a billboard in the mail.
This isn’t a coupon magazine or stuffed envelope. It’s a glossy 9×12 postcard, bold, colorful, nice to the touch and impossible to miss in the stack. Direct mail is 10x more likely to be remembered than social media ads. (cited stat from USPS studies.)
✅ There is NO FLIPPING through pages of Ads
✅ No Envelopes to Open, Zero Friction
✅ No Competition. No Clutter, Huge Exposure
✅ Local Vibe, Compelling Local Offers
✅ It stays around the heart of the house, for weeks, on the fridge, or kitchen counter.
✅ 9×12 postcards have a 4.5%+ average response rate, far better than digital ads
Direct Mail ROI: Key Takeaways
Direct mail remains a powerhouse in marketing, often outperforming digital channels in response rates and long-term ROI. According to the 2021 ANA Response Rate Report, direct mail campaigns using letter-sized envelopes delivered a staggering 112% ROI, surpassing email (66%), paid search (45%), and social media ads (28%). A 2018 USPS study found that direct mail recipients purchased 28% more items and spent 28% more than those responding to non-mail ads. These stats underscore why 84% of marketers report direct mail yields the highest ROI among channels.
Industry Benchmarks: Average ROI and Response Rates
Direct mail’s effectiveness stems from its tactile appeal and lower competition—open rates hit 40%+ vs. email’s <1%.
9×12 Postcard Works Even Better
According to the 2021 ANA Response Rate Report, direct mail campaigns using letter-sized envelopes delivered a staggering 112% ROI. According to the Data & Marketing Association (DMA), direct mail generates an average 4.5% response rate.
Picture how high the response rate is with the big, glossy, feels good to the touch, 9×12 postcard. There is no envelope to open, no pages to flip through. A jumbo postcard with zero friction and virtually 100% exposure of your ad.
The problem is cost.
Direct Mail is too expensive for most small businesses.
Between graphic design, printing, and bulk postage, traditional direct mail campaigns can run upwards of $1.26 per piece delivered.
To reach 5,000 homes, a small business would need to spend thousands of dollars.The 9×12 postcard platform brings down the cost to pennies per door, or less than a cost a stamp.
The 9×12 Postcard makes direct mail affordable. The cost is spread among a limited few, non-competing local small businesses.
No Contracts. Just Guaranteed Reach and Exclusive Territory.
9×12 Postcard Marketing is smart.
Direct mail has always proven to be the best way to stay in touch with your neighbors. With the 9×12 postcard, we have optimized direct mail advertising and made it affordable. From Mailbox to Mobile, You get:
✅ Exclusive Territory
Only one business per category. No competitor noise. (So, for example, only one plumber or HVAC service per 9×12 postcard.)
✅ High Visibility, Zero Friction
This is direct mail, optimized. No envelopes to open, no pages to flip through. Virtually 100% exposure.
✅ Affordability. Delivered with USPS® Every Door Direct Mail® to thousands of your neighbors for less than a stamp.
✅Turn-key direct mail service for pennies per home. Foundational advertising, made simple and easy.
✅ Shared cost with limited other local non competing businesses.
✅ It’s full-circle marketing: Direct postcard marketing coupled with a premium listing on the local online directory, 928411.com.
Claim your category, own the territory before your competitor does.
Real-World Case Studies
Here are three standout examples showcasing direct mail’s ROI potential across industries. These highlight targeted strategies including an offline and online campaign.
Electronics Retailer (Taylor Marketing, 2023)
A major appliance chain shifted from blanket ZIP-code mailings to data-driven segmentation via Taylor’s Marketing Advantage Program. They analyzed response data between drops, refining audiences for higher-value prospects.
- Results: 32.7x ROI ($4.8M revenue, $632 average order value).
Mobile Detailing Service
A solo operator mailed to affluent neighborhoods, targeting high-income households with a simple offer (e.g., “Spring Detail Special”).
- Results: 800%+ ROI in 24 hours (0.2% response rate, but high-value jobs at $200+ each).
E-commerce Winback (Zogics, 2021—Updated 2025 Metrics)
Fitness gear retailer Zogics used automated large-format postcards integrated with HubSpot CRM to re-engage lapsed customers. Portrait-style cards featured bold offers and QR codes for tracking.
- Results: 500% ROI in 2 months, with 28% higher purchase volume.
Ready for More Customers?
9×12 Postcard Marketing is Direct Mail, Optimized
Direct mail response rates are 10 – 30 times higher than digital ads. The 9×12 postcard’s glossy, color format amplifies that response rate and has returned an ROI of over 112%. Combined with premium online directory listing makes reserving an ad spot an obvious choice.
Reserve your category exclusive ad spot now. Our affordable 9×12 postcard marketing will skyrocket your visibility, increase sales, and set you up as the go-to business.
Local Reach, Proven Impact
Your ads reach highly-targeted, local neighborhoods with a proven glossy postcard response rate, perfectly positioned to boost your ROI and local visibility.
87,000+
Households Reached
Our campaigns connect with over 87,000 households, in Lake Havasu City, Parker, Kingman and Bullhead City, Arizona.
4.5%+
Average Response Rate
Oversized postcards, like 9×12, have an average response rate of 4.5% according to Data & Marketing Association (DMA) benchmarks.
112%+
Return On Investment (ROI)
Direct mail campaigns can yield an ROI of up to 112%
What Local Businesses Say
⭐⭐⭐⭐⭐ “It’s a no-brainer—exclusive placement, less clutter, and community-focused marketing. Co-op postcard just makes sense.” Michelle T., Owner, Lakeside Spa
Every postcard includes a featured spot in the 928’s Must-Know Small Businesses & Events Directory. Neighbors will find you offline and online. 928411.com
⭐⭐⭐⭐⭐
Why compete when you can stand out? NineXtwelve’s exclusive category placement feels like setting up shop in the nicest plaza in town.
Angela H.,
Owner, Parker Boutique
⭐⭐⭐⭐⭐
Co-op postcards put us in the spotlight without breaking the bank. I love the idea of being featured alongside respected community businesses.
Greg S., Founder,
Owner, River’s Edge Landscaping
⭐⭐⭐⭐⭐
This isn’t your usual coupon magazine. Our ad isn’t buried among competitors, it’s highlighted on a jumbo postcard that neighbors actually notice and keep
Jenny K.,
Owner, Kingman Cafe
⭐⭐⭐⭐⭐ “9×12 postcard marketing gave us visibility like no coupon book ever has. Being the only restaurant featured was key, new customers found us immediately.”
Mike T., Owner, Havasu Pizza Co.