📚 9×12 Postcard Marketing FAQs for Small Business Owners
1️⃣ How does 9×12 postcard & directory advertising work?
✅ Your professionally-designed ad is featured on a jumbo, glossy postcard delivered to ~5,000 homes in your chosen zone.
✅ At the same time, your business is added as a featured listing in the 928411.com Neighborhood Must-Know Business & Events Directory.
It’s how you get seen on the fridge and online — doubling your visibility in the community. Learn more about how it works
2️⃣ What makes this better than solo mailers or coupon books?
With us, you’re not buried inside a coupon magazine, or stuck paying thousands to design, print, and mail a solo piece.
Instead:
✨ You own your category on the card — no direct competitors.
✨ You’re front-and-center online in the 928411 directory — where neighbors search trusted local businesses.
✨ You share costs with other respected businesses — keeping it affordable.
You get premium placement offline and online at a fraction of the cost. Check out our Mailing Schedule.
3️⃣ How do I know it’s reaching local customers?
Your postcard is mailed to every home in the targeted neighborhood (around 5,000 homes per zone) using USPS Every Door Direct Mail®.
And your 928411.com listing is online 24/7, accessible to anyone searching local businesses & events — ensuring your brand stays top of mind even after the mailer is gone.
4️⃣ Will I be the only business of my type?
Yes! Each postcard and each category in the directory is exclusive per drop — no competing businesses.
If you’re a landscaper, restaurant, or salon, you’re the only one of your kind in both the postcard and the online directory for that zone.
5️⃣ What if I don’t have an ad or listing content ready?
No problem. Our creative team handles everything.
We’ll design a fridge-worthy postcard ad and create a polished online listing using your logo, photos, and details.
You’ll get to approve everything before it goes live or to print.
6️⃣ Can I reserve more than one zone or drop?
Absolutely. Many of our clients book multiple zones or reserve spots for 2–3 drops in advance to stay top of mind all year.
This keeps your presence constant — on the fridge and in the directory — and helps maximize results.
7️⃣ How quickly will I see results?
Most businesses see inquiries within days of the mailer hitting homes.
Your online listing ensures continued visibility long after the mailer has been sent — so neighbors can still find and contact you weeks or months later.
8️⃣ Why is this more effective than digital ads alone?
Unlike social media, where you’re competing with algorithms and scrolling thumbs, this strategy gets you seen:
📬 Physically — on the fridge, countertop, and mailbox.
🌐 Digitally — as a trusted business in the 928411.com neighborhood directory.
You’re owning the mailbox and showing up online where neighbors are looking.
9️⃣ What’s the catch? Why is it so affordable?
There’s no catch — it’s cooperative advertising.
We split the design, printing, and mailing costs across all featured businesses, making it affordable.
And your online listing at 928411.com is included in your package, delivering even more value without extra cost.
Our goal? Help you win locally. The areas we serve.